What’s in a name
24 March 2009
ABSTRACT
In Cochiti (a New Mexican pueblo) Aby Warburg (Hamburg, 1866-1929) spoke to a Hopi priest named Cleo Jurino.

The priest gave him a cosmological drawing with a snake at its center. The Hopi, a native American tribe of Arizona, were famous for their ‘serpent ritual’ and although April was too early in the year to see this ‘tourist’ attraction, the time Warburg spent with the Hopi was a very important stage in his long journey through the South West of the United States. His visit to the Hopi created the basis on which he would develop his now famous lecture, which led him to establish iconography (literally ‘image writing’) as an independent discipline of art history.

Aby Warburg became known as the ‘father of iconology’ a.o. through his atlas of images, Mnemosyne. Twenty seven years after his visit to the land of the Hopi, he cured himself of his mental illness (extreme depression and schizophrenia) by performing an illustrated lecture on the Hopi Serpent Ritual. Warburg was the first to link art history and anthropology, paying much respect to animist practices. His anthropology of the image gave birth to the specific ways of classifying that revealed Modern man’s failure to classify the world singularly through western parameters.


Extra City Benefit Auction - Unique Potential Estate edition
Potential Estate has participated to the first beneft auction launched by Extra City Center for Contemporary Art in Antwerp the December 17th at Bernaerts Auction House in Antwerp.
Don’t forget

Warburg himself, recognizing the shortcomings of his lecture, never wanted it to be published. But his own plea turned out to be not dissimilar, both in its aim and in its unfortunate fate, from the much-infringed request of the Pueblos not to be photographed lest the soul be misrepresented, or even taken away. In fact Warburg himself was Modern man, making him one of history’s many hybrid characters.


Other articles in this chapter

Reanimating the serpent - Red on Yellow, Kills a Fellow — American proverb
Ghost Dance - At the end of the 19th century Thomas Edison filmed « Ghost Dance », one of the first films ever made and the first filmic record of ‘authentic’ American Indians.
What about the museum? - Muhka is not a mud museum.
BIG MINUTES -

" My brain is frozen. I have to break free from this culture of mechanical reproduction and the thick incrustration who die on the surface "

in « House of 10.000 corpses », Rob Zombie, 2003.

Cabinet Jurino / Museumnacht - Potential Estate / Cabine Jurino Nog tot 10 september. Op donderdag 10 september tussen 18 en 21 uur sluit Potential Estate Cabinet Jurino af met een unieke presentatie van Joan Jonas’s single channel versie van ‘The Shape, The Scent, The Feel of Things’, een vijfdelige video-installatie die The Renaissance Society in 2004 produceerde, waarin Jonas ingaat op Aby Warburg’s studie van de Hopi beeldentaal.
Jurino Rodeo - 10 spet 2009 - JOAN JONAS "The Shape, the Scent, the Feel of Things" ⁂ Unique screening - European Première ⁂ + Yeeeeeha!

Tricksters

— Tricksters or fakes, assistants or ‘toons, they are exemplars of the coming community

Giorgio Agamben, The Coming Community, University of Minnesota Press

What Warburg did not see

Steps and ladders are an ancient and universal device for representing the growth, the upward and downward motion of nature. They are the symbol of achievement in the rise and descent through space, just as the circle, the coiled serpent, is the symbol for the rhythm of time...

David Freedberg / Pathos at Oraibi : What Warburg did not see

One hamburger at a time

« Our ancestors sold Manhattan for trinkets. Today with the acquisition of the Hard Rock cafes we’re going to buy Manhattan back one hamburger at a time. »

Press conference Seminole Tribe

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